Improving Transit Wayfinding

Transit wayfinding is essential for providing clear and concise guidance to passengers navigating public transportation systems. Clear wayfinding is crucial for reducing rider frustration and improving the overall experience of using public transit. When the Toronto Transit Commission introduced screens into their buses, I saw an opportunity for improvement.

My Roles and Responsibilities
With this being a personal passion project of mine, I was the sole designer on this project. I conducted the user research and did the interaction design.