Emmett Property Group has swiftly emerged as a dynamic and promising real estate company in recent years. With their innovative approach to housing, they have carved a niche for themselves in the competitive industry. I brought Emmett Property Group's branding to life, capturing their essence and setting them apart in the competitive real estate market.
The client, Emmett Properties Group, came to me looking for a distinct brand that set them apart from other real estate development companies. The client felt that a majority of smaller real estate development companies have simplistic logos as opposed to being anchored by a key icon. To stand out among their competitors, we decided to anchor their branding around a key icon as well. Above are some examples of both existing and fictional brands that my client and I wanted to inspire the design with.
After aligning the visual research with the clients needs, I set out to create a series of six concepts. These concepts were meant to be iterated upon and picked apart to be brought towards a finalized vision.
The icons provided in the first drafts felt that they were missing a key element. With the name Emmett coming from where the client was raised, we looked back in their home area for inspiration and found that an E was naturally occurring with the building layouts. Using this as inspiration, we crafted the branding elements below.